In today’s working world, there’s no doubt networking is necessary. But do you view it as a necessary evil? If so, we're afraid the results are in, you might be holding yourself back in business.
If you’d rather not work than network, there’s a good chance it’s because something about it feels inauthentic to you. A recent Harvard study of lawyers showed many subconsciously saw networking as ‘distasteful.’ But those who felt that also had fewer billable hours than their peers. Ultimately, people who approached networking with ‘excitement, curiosity, and an open mind’ were consistently outperforming their colleagues.
So, how do you reframe your thinking?
Groups like the Business Growth Network are changing the formula of networking events. Their accessible and informal ‘Latte Networking’ allows people to form genuine connections, rather than having to come in with a ‘climbing’ mindset. With a focus on finding shared interests and needs, It's the friendliness of a coffee shop catch up, without the pretence.
‘There are no strict rules on making referrals, no number counting, and no forced 60 second pitches. Just a fun and friendly environment, great coffee and free flowing conversations.’ says Becky Ray, Culture Kick CEO and BGN ambassador.
Originally formed in Birmingham, BGN founder Mark Linton had no intention of expanding. But then, like many modern business leaders, he got pandemic-ed.
“Within three days, I moved everything onto Zoom, running five meetings a week.” What could’ve been the end, became a new beginning, connecting 3,000 businesses across the UK. When in-person events returned, the network had expanded far beyond Birmingham. “That’s when expansion became inevitable,” says Mark. Today, BGN runs 300+ events annually across the UK.
Networking can feel phony if you approach it wanting something. Instead, think about what you can bring or learn. Becky advises ‘Come with an open mind of how you can help the people in the room rather than what you can get. Think about what you can offer people, who can you recommend, you might have the missing piece someone is looking for.’
If you’re unsure of your skills don’t underestimate the value of being an active learner. People appreciate the opportunity to be a mentor. There’s nothing like talking to someone who truly values your life experience.
A lot of people don’t think about networking until they need their next job. But approaching someone when you already need something can belike asking around for parachutes, after you’ve jumped out of a plane. (Especially if you spent the last year turning down all your invitations to the parachute club.)
Real relationships take time. Becky says ‘I have been a regular member for 18 months and an ambassador for 12, and have made loads of great connections, some I would even call friends’. This regular involvement has led to her expanding her network, increasing her visibility and growing her business.
Experts recommend thinking about how networking can benefit the things you care about. Andrea Stairs, Managing Director of eBay, overcame her fear by realizing her visibility benefited not only her company but also women in business. “Seeing my presence as a way to support colleagues and other professional women freed me.” If you struggle to advocate for yourself, do it for the things you’re passionate about.
Becky’s proudest moments since joining the Business Growth Network are ‘the chances to share my own business message and be a guest expert, panel speaker and keynote speaker for BGN events. We have this platform available for members and it’s a great way to share your business and bring value to others.’
You won’t know until you try. Come along to Bristol Latte Networking with the Business Growth Network. Every first Thursday of the month at DeskLodge House. DeskLodge Members can get free tickets from the member's portal!
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