Build your brand Anatomy
So, you’ve got a business and you need a brand or a better one. Where do you start? Before the tough stuff starts and things get messy, your brand needs a plan and your success relies on getting it right. In our beginners’ guide to branding, you’ll be introduced to all the essentials, from personality and positioning to finding the right words and pictures to tell your story. We’ll help you understand how to build an engaging brand that knows how to look, sound and behave, have a sense of purpose and stand out from the rest.
What we’ll cover
• Brand purpose • Audience and positioning • Personality and values
What to expect
This is an informal and practical hands-on workshop, you will get to write, draw, talk and think in a series of exercises. Expect words of wisdom and insights. Stretch your imagination, challenge your ideas and end up somewhere a bit different from where you started.
Who should take part
Anyone who is looking to build a brand or wants a bigger, better or different one.
What’s in it for you
• Inspiration: A new way of looking, a new source of ideas to feed your business • Knowledge: Develop a greater understanding of what goes into brand building • New Skills: Discover the tools and strategies you need to build your brand • Motivation: Get a more confident and assertive approach to branding
Zamira and Dan are two designers, creative partners and co founders of Anatomy, a design studio specialising in bringing brands to life. They have 20 years combined industry experience, building brands for a range of clients from start-ups to global companies and organisations