As entrepreneurs we understand that establishing your brand is time-consuming, costly and a crucial part of starting your business; one which could make or break your success. The recent developments in social media, the internet, smart phone devices and advert-funded business models mean that we are constantly absorbing marketing campaigns and advertising materials without even realising it. Brand awareness is a crucial part of any successful business and in a consumer led market, where new and improved products appear on an almost daily basis, customers look to the brands they trust to tell them whether to buy the latest trend. So, when starting out, what should you be thinking about when it comes to brand protection? Are you making the most of the law when protecting your company identity?